How do you maintain industry-leading customer insight in a rapidly changing market?
How do you re-charge a retail experience and target a new avant-garde generation of young Chinese consumers?
How do you bring emotion to a functional category?
How do we create a unifying positioning across multiple indications?
How can we become the destination bank for savings?
How do you deliver a memorable experience to your customers?
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How do you narrow your focus to grow your brand?
How does a market leader unlock the next wave of growth?
How do you drive footfall with a personalised omnichannel experience?